2021 Simplified Photoshoot
2021 Simplified Photoshoot: Behind the Scenes
Show Notes

Behind the Scenes

Hi, friends! A few weeks ago, we wrapped up our biggest photoshoot EVER for the 2022-2023 Simplified Planner Collection. For the past several years, we've photographed all six Simplified Planners in one day, but this year we did something completely different (and so exciting) over the course of three days. We added multiple locations, lively elements, and a few extra products (shhh, they are still a secret!) to photograph. Needless to say, our whole team is already counting down the days until we can share with you on Cover Reveal in spring 2022. 

We are beyond thankful for our models (who are real life Simplified customers and friends!), vendors, and teammates who made this shoot possible. It's always so much fun meeting and spending time with them, while all bonding over our shared love for Simplified. It's such an honor for us to not only show off our products, but a few of the amazing women using them in their everyday lives. 

We linked what we could to each of the model’s props, accessories, and outfits this year–– we knew y'all would want the details! They brought their own denim and shoes, and we brought the rest! 


  • Charleston, South Carolina
  • Sullivan's Island 
  • Rainbow Row
  • Battery Park

Props & Accessories: 

Models & Outfits: 

  • Misti dressed perfectly professional in this blazer and a gingham dress similar to this one

  • Gerline looked adorable on the beach in white jeans and this white tie front sweater! We all wanted to buy the sweater after seeing her wear it! 

  • Angela wore this yellow romper for most of the day, then switched into this bright & beautiful blouse for a separate look. How sweet is the scallop neck on the romper?!

  • Justine looked so cute in this pencil skirt and ruffleneck top, while taking a stroll through the park! Later, she changed into this pretty pink dress. Unfortunately, the pink is now sold out, but we love it in every color! 

  • Brenna walked Charleston's Rainbow Row in a custom Rainbow Row skirt. We smiled all day looking at her happy outfit! 

  • Erica wore this beautiful sage dress to show off beautiful (secret) Simplified products. 

We're so grateful for each and every person who works hard to make this photoshoot as special as it is. We couldn't do it without them ... and YOU! 💛

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