
Our Story
Simplified was founded by Emily Ley in 2008. What began as a love affair with school supplies has grown into a beloved lifestyle brand touching hundreds of thousands of women world wide each year. Now sold online and in major retail stores, Simplified is a community, a mindset, and a way of life.
Meet the Team

Brittany Werth
Chief Operating Officer

Whitney Hawkins
Creative Director

Liz Holtzman
Marketing Director

Laura Kashner
Director of Design & Experience

Carly Tanner
Visual Media Producer

Lindsey Pyatt
Director of Content Marketing

Dusty Pyatt
Director of Community Development

Taylor Cowan
Administrative Director