Our Story

Simplified was founded by Emily Ley in 2008. What began as a love affair with school supplies has grown into a beloved lifestyle brand touching hundreds of thousands of women world wide each year. Now sold online and in major retail stores, Simplified is a community, a mindset, and a way of life.

Meet the Team

Brittany Werth

Chief Operating Officer

Whitney Hawkins

Creative Director

Liz Holtzman

Marketing Director

Laura Kashner

Director of Design & Experience

Carly Tanner

Visual Media Producer

Lindsey Pyatt

Director of Content Marketing

Dusty Pyatt

Director of Community Development

Taylor Cowan

Administrative Director

Every order supports women and girls in need.