Founded by mom-of-three, Emily Ley, Simplified's mission is to inspire and empower women with the tools they need to simplify their lives.
Our cornerstone product, The Simplified Planner® has changed the lives of hundreds of thousands of women around the world with its minimal and meaningful pages. We hope you'll take a look around, connect with us, and join our Simplified Community for more inspiration.
Our Story


200801. Our company was founded with a love for monograms, stationery, and organization.

02. Little by little, our community grew and we created products to support their quests for simplified lives.

03. Early on, it was just Emily (the creative one, with help from her business-minded husband, Bryan).

04. The business grew and grew and began to take over more
than just her guest room.

05. Emily’s first team member, Gina, joined just as the first Simplified
Planner was born (so too was Emily’s first child).

06. Emily rearranged her guest room a hundred ways
to make all the products, packing materials, and desks fit.

07. Eventually, her son Brady proudly helped put
YAY! stickers on boxes and take them to the mail truck
every day.

08. The first Simplified Planners were
specifically designed to fit inside free USPS
Regional A boxes.

09. Friends came over to help pack boxes.
A daily cheese and fruit lunch was a tradition we all
looked forward to, standing around Emily’s kitchen.

201510. The team began to grow (including two very special members - Emily’s twins). Eventually, they outsourced shipping to a larger fulfillment house.

11. This gave the team the opportunity to branch into new products and new ways
to help their worldwide customer base simplify and organize their lives.

12. Emily wrote her first book,
Grace Not Perfection: Embracing Simplicity, Celebrating Joy.



13. Emily released her second book,
A Simplified Life: Tactical Tools for Intentional Living.


lines of Simplified product in Target, Office Depot, and Staples.

My team and I are so grateful for your love, support, and friendship over the years, and so excited for what’s ahead! Come with us!