Meet the Team
Emily Ley
Founder & CEO
Job title: Design guru. Mama bear. Lover of stripes. Team Captain.
Fave color: Today? Kelly Green.
What’s on your desk? A cover mock-up for my next book, lots of Simplified notepads, samples of upcoming products, my Simplified Planner, and a giant tumbler full of lemon water.
Favorite quote: "Love is patient, love is kind." 1 Corinthians 13:4
Favorite morning beverage: Coffee with a splash of cream and stevia
Go-to weekday meal: Taco bowls!
Favorite SP: Bees in Bloom Daily
Brittany Werth
Chief Operating Officer
Job title: Chief Operating Officer, problem solver, spreadsheet guru, mama to a flock of babies, coffee & chocolate chip cookie enthusiast
Fave color: Blue
What’s on your desk? At least 2 drinks, laptop, blue light glasses, SP and ultra fine tip Sharpie!
Favorite quote: "All our dreams can come true if we have the courage to pursue them." - Walt Disney
Favorite morning beverage: Homemade Iced Nespresso Latte
Go-to weekday meal: Rigatoni w/ ground turkey marinara sauce
Favorite SP: Charlotte Street Daily
Whitney Hawkins
Creative Director
Job title: Designer of beautiful products. Mama. Photoshoot planner. Gardener.
Fave color: Super light blue, dusty navy, and white! (does white count?)
What’s on your desk? My iMac, Beats headphones, a baby monitor, and my Simplified Planner opened with tons of crossed out lists. I always have at least one cup of coffee on my desk (sometimes three) and a pile of products with color swatches galore!
Favorite quote: "You can't pour water from an empty well."
Favorite morning beverage: Grande Flat White with 2 pumps of classic and an extra shot.
Secret talent: Knowing the entire Harry Potter series by heart.
Favorite SP: Butterfly Garden Daily
Liz Holtzman
Director of Marketing
Job title: Director of Marketing, team cheerleader, data geek, problem solver, coffee chugger
Fave color: Navy
What’s on your desk? My macbook, iPad, approximately 12 drink receptacles, my daily SP, lots of lists, and a candle.
Favorite quote: "Be kinder to yourself. And then let your kindness flood the world."
Favorite morning beverage: Coffee. Black. Lots of it.
Go-to weekday meal: Air Fryer Salmon + Rice bowls
Favorite SP:
Jessa Bray
Art Director
Job title: Art Director / Magic Hands
Fave color: charcoal, blush
What’s on your desk? computer, ipad, sketch pad, weekly SP
Favorite quote: "I'm going to make everything beautiful around me–that will be my life." - Elsie de Wolf
Favorite morning beverage: water, maybe an iced chai
Go-to weekday meal: Throw it in the pan hash!
Favorite SP: Butterfly Garden Weekly
Laura Kashner
Design Director
Job title: Designer, Typography lover, Girl Mom
Fave color: White and all shades of green!
What’s on your desk? My iMac, my favorite pair of blue light glasses, my weekly SP, a large notepad filled with messy notes, and most likely a few pieces of “artwork” from one of my girls.
Favorite quote: “Once she stopped rushing through life, she was amazed how much more life she had time for.”
Favorite morning beverage: Starbucks Cold Brew with lots of ice!
Go-to weekday meal: Taco bake with avocado corn salad
Favorite SP: Mint Mandalay Daily
Lindsey Pyatt
Director of Content Marketing
Job title: Lover of people. Keeper of #allthedetails.
Fave color: Pink, through and through
What’s on your desk? Lists and lists on beautiful Simplified notepads! Lemon water, black coffee, and definitely a sweet treat. My Mac, my SP, and a picture of my people!
Favorite quote: "The noblest art is that of making others happy." - The Greatest Showman
Favorite morning beverage: Black coffee – boring, I know!
Go-to weekday meal: Eggs & spinach
Favorite SP: Happy Stripe Daily
Dusty Pyatt
Director of Community Development
Job title: Master of details and organization. Finding lost things. Mama of 4.
Fave color: Navy
What’s on your desk? MacBook, pens, AirPods, water & no less than 3 coffee mugs.
Favorite quote: 'The same boiling water that softens the potato hardens the egg. It's about what you're made of, not the circumstances.' Roald Dahl
Favorite morning beverage: Black coffee
Go-to weekday meal: Queso Chicken!
Favorite SP: Happy Stripe Weekly
Taylor Cowan
Administrative Director
Job title: Emily's right hand. Teacher planner aficionado. Organization expert. Hostess with the mostest.
Fave color: White and all shades of blue!
What’s on your desk? My iMac, a baby monitor, my Simplified Planner, a cup of colorful pens, and a tumbler full of water!
Favorite quote: "Don't sacrifice the good to chase the perfect."
Favorite morning beverage: Coffee + creamer!
Go-to weekday meal: Peel n' eat shrimp + Caesar salad
Favorite SP: Butterfly Garden Weekly