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Simplify your days.
Shop 2023 Simplified Planners! 🌟


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Simplify your days.
Shop 2023 Simplified Planners! 🌟

Meet the Team

Emily Ley

Founder & CEO

Job title: Design guru. Mama bear. Lover of stripes. Team Captain.

Fave color: Today? Kelly Green.

What’s on your desk? A cover mock-up for my next book, lots of Simplified notepads, samples of upcoming products, my Simplified Planner, and a giant tumbler full of lemon water.

Favorite quote: "Love is patient, love is kind." 1 Corinthians 13:4

Favorite morning beverage: Coffee with a splash of cream and stevia

Go-to weekday meal: Taco bowls!

Favorite SP: Bees in Bloom Daily

Brittany Werth

Chief Operating Officer

Job title: Chief Operating Officer, problem solver, spreadsheet guru, mama to a flock of babies, coffee & chocolate chip cookie enthusiast

Fave color: Blue

What’s on your desk? At least 2 drinks, laptop, blue light glasses, SP and ultra fine tip Sharpie!

Favorite quote: "All our dreams can come true if we have the courage to pursue them." - Walt Disney

Favorite morning beverage: Homemade Iced Nespresso Latte

Go-to weekday meal: Rigatoni w/ ground turkey marinara sauce

Favorite SP: Charlotte Street Daily

Whitney Hawkins

Creative Director

Job title: Designer of beautiful products. Mama. Photoshoot planner. Gardener.

Fave color: Super light blue, dusty navy, and white! (does white count?)

What’s on your desk? My iMac, Beats headphones, a baby monitor, and my Simplified Planner opened with tons of crossed out lists. I always have at least one cup of coffee on my desk (sometimes three) and a pile of products with color swatches galore!

Favorite quote: "You can't pour water from an empty well."

Favorite morning beverage: Grande Flat White with 2 pumps of classic and an extra shot.

Secret talent: Knowing the entire Harry Potter series by heart.

Favorite SP: Butterfly Garden Daily

Liz Holtzman

Director of Marketing

Job title: Director of Marketing, team cheerleader, data geek, problem solver, coffee chugger

Fave color: Navy

What’s on your desk? My macbook, iPad, approximately 12 drink receptacles, my daily SP, lots of lists, and a candle.

Favorite quote: "Be kinder to yourself. And then let your kindness flood the world."

Favorite morning beverage: Coffee. Black. Lots of it.

Go-to weekday meal: Air Fryer Salmon + Rice bowls

Favorite SP:

Jessa Bray

Art Director

Job title: Art Director / Magic Hands

Fave color: charcoal, blush

What’s on your desk? computer, ipad, sketch pad, weekly SP

Favorite quote: "I'm going to make everything beautiful around me–that will be my life." - Elsie de Wolf

Favorite morning beverage: water, maybe an iced chai

Go-to weekday meal: Throw it in the pan hash!

Favorite SP: Butterfly Garden Weekly

Laura Kashner

Design Director

Job title: Designer, Typography lover, Girl Mom

Fave color: White and all shades of green!

What’s on your desk? My iMac, my favorite pair of blue light glasses, my weekly SP, a large notepad filled with messy notes, and most likely a few pieces of “artwork” from one of my girls.

Favorite quote: “Once she stopped rushing through life, she was amazed how much more life she had time for.”

Favorite morning beverage: Starbucks Cold Brew with lots of ice!

Go-to weekday meal: Taco bake with avocado corn salad

Favorite SP: Mint Mandalay Daily

Lindsey Pyatt

Director of Content Marketing

Job title: Lover of people. Keeper of #allthedetails.

Fave color: Pink, through and through

What’s on your desk? Lists and lists on beautiful Simplified notepads! Lemon water, black coffee, and definitely a sweet treat. My Mac, my SP, and a picture of my people!

Favorite quote: "The noblest art is that of making others happy." - The Greatest Showman

Favorite morning beverage: Black coffee – boring, I know!

Go-to weekday meal: Eggs & spinach

Favorite SP: Happy Stripe Daily

Dusty Pyatt

Director of Community Development

Job title: Master of details and organization. Finding lost things. Mama of 4.

Fave color: Navy

What’s on your desk? MacBook, pens, AirPods, water & no less than 3 coffee mugs.

Favorite quote: 'The same boiling water that softens the potato hardens the egg. It's about what you're made of, not the circumstances.' Roald Dahl

Favorite morning beverage: Black coffee

Go-to weekday meal: Queso Chicken!

Favorite SP: Happy Stripe Weekly

Taylor Cowan

Administrative Director

Job title: Emily's right hand. Teacher planner aficionado. Organization expert. Hostess with the mostest.

Fave color: White and all shades of blue!

What’s on your desk? My iMac, a baby monitor, my Simplified Planner, a cup of colorful pens, and a tumbler full of water!

Favorite quote: "Don't sacrifice the good to chase the perfect."

Favorite morning beverage: Coffee + creamer!

Go-to weekday meal: Peel n' eat shrimp + Caesar salad

Favorite SP: Butterfly Garden Weekly

© 2023 Simplified® by Emily Ley

Website by Hardage + Hardage