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Paper is our first love. The paper upon which you plan your most special days and record your most important tasks is very important paper. We searched high and low for the best paper in the world for The Simplified Planner®  the perfect thickness, the perfect color, and the most luxurious quality in the world.


Our search for the perfect paper actually began when Emily started her design career as a wedding invitation designer. Back in 2008, she went through this same process — looking for the highest-quality paper in the world for some of the most important paper pieces in a girl's life. Using all the money she saved up from Etsy sales, she purchased a big box of Mohawk Via. Since the launch of the Simplified Planner, we've made adjustments every year to fill our products with the best paper possible. In 2015, after a year-long search to find the very best paper for the Simplified Planner — scouring swatch book after swatch book, experimenting with different pens, and reviewing test prints — we landed right back at Mohawk Via.  


Mohawk is a family-owned business that has been dedicated to the fine art of paper making for almost a century, and mills all their high-quality paper in the U.S. Its quality and luxury is surpassed only by the character of the Mohawk company. They supply paper for some of the top paper brands, including Minted, Artifact Uprising, and Moo, and we couldn't be happier to be working with their incredible team. Emily recently took her son, Brady, to see how the Simplified Planner paper is made at Mohawk's Albany, New York, mill. While they were able to see the process from start to finish in Mohawk's larger-than-a-football-field factory, Brady particularly loved the part where the pulp "looks like oatmeal" before it's drained, refined, and dried into paper form. We are so grateful for the team at Mohawk and are so excited to feature the incredible Mohawk Via in all our Simplified Planners. Learn a little bit more about Mohawk's incredible paper and their dedication to craftsmanship in the video below.



copyright 2018 emily ley