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2016-17 Simplified Planner Cover Reveal

April 20, 2016


HOORAY! We're so excited to reveal the brand new covers for our 2016-17 Simplified Planners! We have been working SO hard for almost nine months to make these planners our best ones to date. This past year, we worked tirelessly with our incredible manufacturer, as well as with Mohawk Fine Papers, to fine tune each and every detail of our Simplified Planners. We're so proud to say that every Simplified Planner is now made with Mohawk Via paper, is even more durable, and features EIGHT different, beautifully designed options to choose from. 


Our signature daily editions will be available in FOUR cover options: Happy Stripe, Gold Pineapple, Fuchsia Dot, and our NEW Fancy Floral (she's fancy, but never formal). We're over the moon about these styles. After years of perfecting, we have finally tweaked our Happy Stripe to perfection. Each and every one of those stripes was chosen with precision and care. You should have seen all the Pantone swatches on Emily's desk last summer. All daily editions have navy interiors, incredible paper inside, and strong mylar tabs. 



We are particularly excited about our brand new weekly Simplified Planners! You may remember we conducted a survey of our friends, followers, customers, and newsletter subscribers last summer. We took all of your feedback and made our weekly editions our most versatile, portable, purse-ready style yet. All of our weekly planners are now book bound (in a lay-flat stylemuch like Dapperdesk) with leatherette covers in four gorgeous colors: navy, white, fuchsia, and turquoise. Inside you'll find a matching ribbon page marker, gold foil details, and a Happy Stripe interior (on all four color options).  They are also a bit smaller (about an inch shorter on each side) than our daily planners, so they're easy to throw in your purse when you're on the go. We will not offer a spiral-bound weekly this year, but all of our daily planners will still have the gold spiral binding that you know and love. 


Speaking of what you know and love, we are beyond thrilled to formally announce our partnership with Mohawk Paper. Paper is our first love. The paper upon which you plan your most special days and record your most important tasks is very important paper. We searched high and low for the best paper in the world for The Simplified Planner  the perfect thickness, the perfect color, and the most luxurious quality in the world.



Our search for the perfect paper actually began when Emily started her design career as a wedding invitation designer. Back in 2008, she went through this same process — looking for the highest-quality paper in the world for some of the most important paper pieces in a girl's life. Using all the money she saved up from Etsy sales, she purchased a big box of Mohawk Via. Since the launch of the Simplified Planner, we've made adjustments every year to fill our products with the best paper possible. In 2015, after a year-long search to find the very best paper for the Simplified Planner — scouring swatch book after swatch book, experimenting with different pens, and reviewing test prints — we landed right back at Mohawk Via.   



Mohawk is a family-owned business that has been dedicated to the fine art of paper making for almost a century, and mills all their high-quality paper in the U.S. Its quality and luxury are surpassed only by the character of the Mohawk company. They supply paper for some of the top paper brands, including Minted, Artifact Uprising, and Moo, and we couldn't be happier to be working with their incredible team. Emily recently took her son, Brady, to see how the Simplified Planner paper is made at Mohawk's Albany, New York, mill. While they were able to see the entire process from start to finish in Mohawk's larger-than-a-football-field factory, Brady particularly loved the part where the pulp "looks like oatmeal" before it's drained, refined, and dried into paper form. We are so grateful for the team at Mohawk and are so excited to feature the incredible Mohawk Via in all our Simplified Planners.

Now, mark your planners! Our 2016-17 Simplified Planners go on sale Wednesday, May 11 at 10am EDT!


Upcoming dates:


May 11, 2016

2016-17 Simplified Planner launch

Includes Academic Daily editions and 17-Month Weekly editions.

June 2016

Summer Collection launch

Exact date TBD.

September 7, 2016

2017 Simplified Planner and Fall Collection launch

Includes Calendar Year Daily Simplified Planners and the Dapperdesk Planner.


      **Our Cover Reveal Online Launch Party Webinar has been rescheduled to Thursday, April 21 at 12pm EDT. If you are not able to attend, a copy of the recording will be emailed to you.**


    Have questions about the different editions of the Simplified Planner? Search no further! We made this handy chart to detail everything you need to know.

    Inside My Simplified Planner: Quick Tip

    October 14, 2015


    Remember those thank you notes that you never sent out, or that annual pass that didn't get renewed in time? Life gets busy, and even when we have the very best intentions to send out thank-you notes the very next day, use our coupons before they expire, and RSVP to that birthday party a week early, sometimes those good intentions just aren't enough. It's way too easy to pick something up out of the mailbox and immediately put it on the back burner-- until we frantically start looking for it again the day AFTER it's too late. Sound familiar? Most of the time, though, we just need little reminders to give us a little kick in the pants to get those things done!


    Our favorite way to leave ourselves little reminders to get these things done is just by clipping those invites or coupons right into our planner on the day (or week, for those weekly planner users!) we need to remember them. You could also use your favorite washi tape to stick them right to the top of the page. This way all of the information we need is right there, including any addresses or important websites. So easy. So simple. And SO helpful. No more forgetting where we put them or missing the deadline! We hope this helps you simplify your planning routine and stay on top of all those little deadlines that pile up throughout the year! :)   


    Share with us your favorite planning tips and give us a glimpse inside your Simplified Planner by using hashtag #InsideMySP. To purchase your Simplified Planner or accessories, visit the shop or find a store near you.

    Inside My Simplified Planner: Quick Tip

    September 30, 2015


    Let's face it. Life can sometimes be a crazy, chaotic, beautiful mess. Most of the time, life doesn't happen exactly how we planned it, and that's ok! The thing that tends to change the most around here? Dinner plans! Far too often we end up scratching out our dinner plans to eat pizza on the living room floor, meet friends at our favorite restaurant, or grab a quick meal on the go.


    One of the simplest ways to keep track of constantly changing dinner plans is to write them down on washi tape (or post its!) inside my planner. This way, when life happens and we need to change our dinner plans, I can simply peel the tape up and replace it with our new plans. No scratching out and no running out of space to write- easy peasy! As always, don't forget to share your favorite planning tips with us and show us how you're using your planner to simplify life by using the hashtag #InsideMySP! :) 




    copyright 2017 emily ley