HOORAY! It’s a big day over here! Not only are we launching EL Playbook today, but it’s also Simplified Planner Start Day! We are over the moon excited that SO MANY women will be able to use their Simplified Planner for the very first time today and are so, so grateful for all of the women who are starting their 2nd (and 3rd) Simplified Planner today! Seriously. We have the best customers in the world and we couldn’t be more grateful.

As you get started using your planner today, we hope that you see it as a tool to help give you a clean slate and simplify your life, but nothing more than that. Remember: it isn’t magic. It won’t fix all of your problems or make you the best cook on this side of the Mississippi. But when you use it right, you’ll find time that you didn’t know you had because you were too caught up in things of little significance. You’ll prioritize your time better and create more memories with your loved ones as a result. It will do you absolutely no good sitting on a shelf. Be sure to keep it in a place where you can use it daily. Get comfortable with leaving white space in it, because white space is the time that you have to spend on the things that matter most— the things that fill your tank and make you feel alive + and full. And most of all, give yourself grace. Don’t hold yourself to an impossible standard and fill up your calendar with meaningless tasks in an attempt to live up to it. Allow yourself to live in imperfect joy, embrace the things that are truly important, and let everything else fall to the bottom of your to-do list. Our hope is that by using your Simplified Planner as a tool to help you cultivate joy + simplicity, you’ll be able to look back on this next year and feel full. Not because of all the activities and to-do’s you packed into each day, but because you lived simply and used your time well.