2018-19 Simplified Planner Cover Reveal!

April 25, 2018

Friends! Today is the DAY! We're so excited to unveil our SIX (!) Simplified Planner covers to you! We are launching these beautiful planners on May 2 at 10am EDT, so mark your calendars and planners! They will go quickly! Each of the cover options below will come in a daily and weekly format! Without further delay ... here they are!

What's new this year:

Simplified Planner Prep Work: Each Simplified Planner (daily and weekly) now comes with 4 brand new Simplified Prep Work pages! These are Q&A style worksheets designed to help you begin planning, implementing new routines, and building simple daily rhythms.

New coating to protect our pretty covers: We heard you and we made a change! We know you're taking your planner with you everywhere: tucked inside your purse, packed into your diaper bags, and held safe inside your backpacks. Our new Simplified Planners have a special matte scuff-free coating applied to the covers to protect them from showing wear and tear. A well-loved, well-used planner will always show use, but we've made them even more durable than before.

The Simplicity Challenge™: We've also added our wildly popular Simplicity Challenge to our Simplified Planners! Thirty simple steps all designed to help you tactically simplify your home, your family, and your life.

More writing space in the daily editions: We've removed the line that separates the Meals section from the Notes section on the daily pages. We found that many of you (and us!) are using those spaces for all sorts of different things. To make the Simplified Planner even simpler and allow larger space for writing what's most important to you, we've now opened that entire bottom space up. This is change we're super excited about! Use the space for meals, notes, exercise plans, gratitude, journaling — whatever you'd like! No more trying to squeeze lots of handwriting into small boxes!

Limited-edition fuchsia boxes: Listen, pink is my signature color. Hahaha, no really! We love fuchsia and thought our ten-year anniversary was the PERFECT time to go all out and give our boxes a big overhaul. So for this year only, you'll find your Simplified Planner packaged in a limited-edition fuchsia box!

Two limited-edition throwback covers. We heard you! We're celebrating ten years in business by bringing back two BESTselling covers from over the years: Navy Dot and Thin Happy Stripe. We're so excited about these as they've been in demand since they were retired many years ago.

And now, let me introduce you to all SIX cover options for our 2018-19 Simplified Planners (launching May 2 at 10am EDT!) and our 2019 Simplified Planners (launching September 5 at 10am EDT!)

Happy Stripe - Happy Stripe

is our signature design. We love classic, bold color, but we've wondered over the years exactly why we love Happy Stripe SO much. And, as it turns out, this ROYGBIV-esque pattern is the perfect, organized lineup of our favorites. It'll always be a team favorite.

Blue Tile - Our Blue Tile pattern is actually a compilation of some of our brand elements. If you look carefully, you'll see the top of our signature pineapple, little zig-zag shapes mimicking the sides of a pineapple, and a classic quatrefoil shape that's actually a nod to my earlier days as a wedding invitation designer (ten years ago!). It was the shape featured on a bestselling envelope liner pattern.

Watercolor Floral - As we round the corner on our ten-year anniversary, I found myself a little thirsty for movement, flexibility, and feminine whimsy amongst our more structured designs. For our Watercolor Floral pattern, we worked hand-in-hand with artist Jessa Bray (not knowing she'd later become a part of our team!). Together, we created a look that included signature elements from our brand (you'll see our pineapples as tiny buds, as well as fluid versions of our wreath leaves throughout) but felt a bit soft-around-the-edges compared to some of our other designs.

Mint Pineapple - Our Mint Pineapple design just makes me so happy. I've loved pineapples since before this brand ever existed. They are the traditional symbol for Southern hospitality and make me think of relaxation, rest, and my favorite place in the world: Pensacola Beach. I love how playful this pattern is when paired with the structured layout of the design. This one is sure to be a favorite.

Throwback Pattern #1 - Navy Dot - We originally released the Navy Dot pattern in early 2014. It was this specific pattern and color way that won Best New Product at the National Stationery Show. I nearly fell over when the big blue ribbon was placed on the corner of our Navy Dot Simplified Planner. It represented so many risks taken, hopes believed in, and dreams come true. It will always be one of my favorite designs, thanks to its classic pin-dot pattern, timeless navy / kelly green pairing, and the special place it holds in my heart.

Throwback Pattern #2 - Thin Happy Stripe - The Thin Happy Stripe design is a nod to one of our very first Simplified Planner covers. The thin lines are classic and polished while the happy stripe color repetition gives the pattern just a hint of, well, happiness! This particular pattern is perfect for the gal who wants a bit of classic with a bit of fun.

Be sure to sign up to be notified the minute these beautiful planners release! And join me for DAILY Facebook Lives during launch week, all beginning today!

xo,

Emily

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