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Our Story

Our Story Our Story

The heart of Emily Ley

We believe everyday life doesn’t have to be ordinary. We love BIG — really big — and believe joy is truly found in the journey - in the mess, in the change and sometimes in between the sixth and seventh loads of laundry. We cherish our families and create meaningful memories to be savored for a lifetime. We are spirited, strong and bold — college gals, wives, mama bears, pigtail brushers, executives and pb&j makers. We crave white space in our days and color in our homes - lots of it. We find excitement in pops of pink, stillness in turquoise and illustrate our individual personalities with every color in between. We deeply understand that “the battle for happiness begins on the pages of our calendars” (Bob Goff) and are intentional with our time by building simplicity into our homes and by fostering joy within our families and communities. Above all, we choose what matters and will always hold ourselves to a standard of grace not perfection.


About the brand

Emily Ley is a boutique lifestyle brand that embodies the inviting personal style and traditional sensibilities of its Founder and Creative Director, Emily Ley. The brand inspires women of all ages to build joy and simplicity into their lives through intentional choices, purposeful plans and playful experiences. The collection, built on the pillars of simple design, classic style, fresh colors and playful details, features organizational tools, office necessities, stationery and family-centric gifts.


Emily Ley was established in 2008 in sunny South Florida. Inspired by her growing family, her deep Southern roots and her own Mama’s knack for keeping a perfectly imperfect home, Emily began creating the tools and products she wanted (and needed) in her own life. From there, women around the world have joined together to form a passionate community of gals who deeply desire more of what matters most in their lives and believe wholeheartedly that perfect is overrated.

copyright 2015 emily ley